Ashok Singhal Foundation

Posted by nvd

December 31, 2019

Social Media Marketing

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Ashok Singhal Foundation

Industry – NGO
Objective – Social Media

Ideologies to be spread far and wide through social platforms and encourage more volunteers.

About Client

The Ashok Singhal Foundation’ endeavours to materialize the dreams & determinations of Mr. Ashok Singhal Ji, by making Hinduism as the foundation of the society. He was a worldwide respected icon & had undisputed support of The International Secretary of “Vishwa Hindu Parishad (VHP)”Shri Champat Rai Ji, Trustee of Ashok Singhal Foundation Shri Mahesh Bhagchandka & million other followers.

01.

Brand Awareness:

This project involved reaching out to maximum audience and burying a seed of foundations’ ideology in the most interactive manner through awareness campaigns such as ‘Swachh Ganga, Humari Ganga’ and contests like ‘Gita Ke Sandesh’.

Engagement Campaigns:

It’s a necessity to introduce elements in the campaign that makes the audience come back to the platform regularly and interact in their own way to relate with the brand.

Wish Posts, Informative Morning Posts for Whatsapp Sharing and introducing well-respected figures of Hindu Community were few things we focused to encourage more volunteers to come forward led by organic sharing.

02.

Brand Awareness:

We involved the audience in daily actions/events pertaining to the ideology and the conjoint of following factors contributed to creation of a community.

Informative Sharing

Interest

Contests/Events

Campaigns generated interest among youth while, engaged seniors of age above 40 in sharing their knowledge about Hindu Mythology.

03.

We involved the audience in daily actions/events pertaining to the ideology and the conjoint of following factors contributed to creation of a community.

Forever Kidz Industry

Posted by nvd

December 28, 2019

Social Media Marketing

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Industry- Retail (Kids Apparel)

To establish as a stylish kids clothing brand & spread far and wide through social platforms & encourage sales. Forever kidz aims to provide best of the products/brands at the best prices with a great online shopping experience, fast and reliable delivery service.

About Client

Forever Kids is an ecommerce store for kids clothing. They offer exclusive collection of kid’s casual wear, party wear range inspired by international designs. Brand focuses on strong mix of design, trends, distinctive quality and fair pricing.

Research on 3 I’s

Brand Awareness:

In a world where consumers rely on extensive research and others’ opinions before making a simple purchase, brand trust is everything, so to reach out to maximum audience & aware parents about the brand in the most interactive manner through awareness campaigns like – Page like campaign.

The motive was to engage more audience on our Social Media Pages, & to drive sales on the website, the brand uses Facebook Ads to:

1 Get users engaged with the brand
2 Drive new connections to the Page
3 Increase traffic to its product catalogue
4 To Encourage Sales

The brand created different carousel ads according to different occasions & according showcased their best collection.

We involved the audience by showcasing the designer collection available online for girls & boys aged between 1 to 12 years. The Target Audience is parents, kids. We also focus on Whatsapp marketing, SMS marketing, Traffic Ads (Amazon), Google ads to drive traffic & sales for the brand.

We also focus on Wish Posts, new arrivals update, contest updates, special offer/sale posts to encourage more valuable client base to our social channels by organic sharing.