
Establishing differentiation is important in field like fitness brands, that’s why we not only want to promote our products but also be associated with the fitness lifestyle & culture. For this we targeted young generation, who are fitness enthusiasts, sports persons by creating engaging posts.
We encourage our target audience by offering engaging contest posts, facts posts, and sale/offer posts in order to connect with them and drive sales for our active wear range.
In order to drive traffic to our website and have more sales, we also made Facebook ads in order to target our audience & get potential customers.
We also involved number of fitness influencers & send them free Fitkin apparel in the hope that they would wear and promote the products on their respective social media channels.
Overall it resulted into great engagement
Whether you need a new logo, website, video, marketing campaign, or eBook created for your business, the key to making the project a success starts with having well-thought-out creative brief.