What You Need to Know About Google's November 2024 Core Update Rollout

What You Need to Know About Google's November 2024 Core Update Rollout

Google confirmed the completion of the November 2024 core update rollout on December 5, 2024. Initially announced on November 11, the update took 24 days to fully roll out. Google shared the completion of the update through their social media channels and the Google Search Status Dashboard.

As is typical with core updates aimed at enhancing search result quality, the SEO community noticed ranking fluctuations just a few days after the launch. These fluctuations grew more prominent during the last week of November, with many websites seemingly affected. As the rollout concluded in early December, the SEO community observed further visible shifts in SERP rankings.

Here are some charts displaying the volatility triggered by this update:

  • Semrush

  • Sistrix

 

  • Advanced web ranking 

  • Mozcast 

While Google's November 2024 Core update wasn't considered the most significant—Google previously stated that the March 2024 core update held that distinction—it was still a substantial update. If your site was impacted, you likely experienced significant fluctuations in its search rankings.

Earlier Communication

Google had informed us weeks prior that an update was on the way. However, they noted that websites negatively affected by the September 2023 helpful content update shouldn't expect substantial recovery from this core update. It's still too early to determine the long-term impact of the November 2024 update.

What to Do If You've Been Affected

Google's past advice remains relevant here, as the company hasn't provided much new guidance for this specific update. If your site was hit, here's what Google has recommended in the past:

  • There are no specific actions to take for recovery. A drop in rankings doesn't necessarily indicate a problem with your content.
  • Google suggests asking yourself a series of questions if a core update impacted your site.
  • While there might be some recovery between core updates, significant changes will likely occur after the next one.
  • In short, focus on creating valuable content that serves the needs of your audience rather than just optimizing for search rankings.

Google has emphasised that no new or special action is required for this update as long as you continue to create meaningful, user-focused content. For those experiencing ranking issues, they encourage reviewing their guidance on creating helpful, reliable, people-first content.

For further information on Google's core updates, you can refer to Google's official documentation.

Previous Core Updates

According to Google, the March 2024 core update was the largest ever, spanning 45 days from March 5 to April 19. The second core update of 2024, the August update, started on August 15 and finished on September 3 after 19 days.

Conclusion

Completing Google's November 2024 Core update may not be the largest update ever, but its impact on search rankings is noticeable, especially for sites already struggling with previous updates. With Google's ongoing emphasis on quality content, there's no quick fix for recovery—improvements are often seen over time and through consistent, quality-driven efforts. For sites affected by this update, it's important to stay informed, adapt your strategies, and ensure that your content is helpful, reliable, and fully designed for people, not just search engines. If your site has been impacted by Google's November 2024 Core Update, it's time to adapt and optimize. At New Vision Digital, the best digital marketing agency in Noida, we specialize in SEO strategies that align with the latest algorithm changes. Get in touch today for a comprehensive SEO audit and take your website's performance to the next level!