Hello there, meet Geeta, a busy professional looking to buy a last-minute gift. She landed on a cluttered e-commerce site, looking for something. After struggling, she found the product, but the payment window became unresponsive to her dismay. Frustrated at having lost precious 30 minutes, she went to another site. She browsed, chose, and checked out - all within five minutes. Now, will Geeta go back to the previous website? No way. She would instead go to the latter one, considering the smooth experience. That is what makes a positive e-commerce UX very important. If your e-commerce platform needs an overhaul, you can turn to agencies dealing with e-commerce website development in Delhi. This blog will touch upon some essential design strategies that can uplift your website's user experience.
As per research, 88% of online consumers are less likely to return to a site after a bad experience. Let's imagine your website to be a physical store. When customers come, they want to head straight to the rack, find their product, buy it quickly, and leave satisfied. E-commerce UX is also about providing your e-customers the same satisfaction. Let's understand what makes for a great e-commerce user experience:
Simplicity: The Secret Ingredient
You may have come across websites that are minimalistic but offer excellent UX. The key is not to overwhelm users with over-the-top designs, the influx of information, and flashy graphics. The website should help users easily find what they are looking for. The product search should be smooth. An uncomplicated design that makes navigation intuitive while highlighting key elements is more effective. For that, you need the following:
- Clutter-Free Layout: Keep the design clean, focusing on product images and descriptions.
- Prominent Search Bar: A robust, visible search function lets customers type their requirements and find results instantly. Smart search features like auto-suggestions or filters can enhance the experience of customers.
- Prioritise the Essentials: Cut the noise and useless fancy stuff. Also, avoid overloading users with too many options or details at once. Highlight only essential information like product details, prices, and CTAs.
- Use Simple, Logical Menus: Organising your products into intuitive categories and subcategories.
Key insight: Successful e-commerce websites, especially those developed by e-commerce website development in Delhi, implement "breadcrumb navigation" that helps users track their journey back and forth through the site.
Why Speed is the Best Sauce
Patience is a rare virtue in the present times. If your website takes longer, it can kill sales faster than anything else. More than 50% of users abandon a site if it takes more than 3 seconds to load. Fast loading quickly and consistently across various devices can positively affect the UX; therefore, we must do the following:
- Optimise Images: Compressed, high-quality images load quickly without compromising the quality.
- Minimise Plugins and Scripts: Unnecessary plugins and scripts can bog down speed and must be eliminated.
Tip: A content delivery network (CDN) can help accelerate load times. New Vision Digital, the best web designing company in Delhi, can help you improve your load times. This way, you can capture impatient shoppers before they bounce.
Optimising for Mobile: Highly Essential
When almost half of all the global traffic to e-commerce websites comes from a mobile device, building it with a mobile-first approach is no longer an option.
- Responsive Design: Your website must be able to work on devices ranging from a full-sized desktop to a smartphone.
- Thumb-friendly buttons: All buttons, including CTAs like "Add to Cart" and "Checkout," must be large enough to make tapping them easy and efficient.
Critical Insight: Having the best web designing company in Delhi by your side can ensure mobile users get an experience as fluid as desktop users, leading to increased engagement and sales across devices.
Path to Purchase Should Be Smooth As Butter
The biggest headache for an e-commerce business is cart abandonment. Users often abandon their carts at checkout when it is complex or too long.
- Guest Checkout Options: Not every person wants to spend a few minutes of the registration process to make just one purchase. Allow for guest checkout and ensure your checkout remains fast and simple.
- Few Form Fields: Collect only the necessary details from a buyer. The less complex the process is for a user, the bigger the chances are that he will complete his purchase.
- Multiple Payment Options: A website flexible enough to accept payments through various channels such as credit cards, digital wallets like PayPal and Apple Pay, and local ones, besides offering cash on delivery, will have more customers.
Quick Tip: Indicating progress during the checkout process informs customers exactly how many steps are left, eliminating anxiety and fostering successful completion of the checkout process.
Clear and Specific Call-To-Action
One of the most essential touchpoints is your Call-to-Action buttons or CTAs. "Buy Now," "Add to Cart," or "Subscribe" calls-to-action must be clear, bold, and strategically placed to push users toward action.
- Make it Actionable: Do not forget that strong CTAs such as "Get Yours Now!" or "Unlock Your Deal" work much better than weak ones. The language must be impactful and impossible to ignore.
- Contrasting Colours: Ensure your CTA buttons are visible. Use contrasting colours against the backgrounds to highlight your website immediately.
Tip: Use the A/B test for CTA placement, colour, and wording to determine which performs best. Agencies offering e-commerce website development in Delhi use A/B testing to provide the best alternative.
Trust and Security
In e-commerce, trust is everything. Being transparent about policies, security, and user data will establish credibility and alleviate hesitation.
- Visible Security Badges: Obvious symbols of trust, like SSL certificates and payment seals (for example, Verified by Visa), can help users trust the online shopping website at checkout.
- Simple Return Policy: Ensure that your return and refund policies are easy to find and understand. Shoppers like to purchase if they know the items will be returned hassle-free.
Bonus Tip: Include customer testimonials or logos of media outlets that may have featured your brand. This reinforces trust and boosts credibility.
Effective Use of Visuals and Their Hierarchy
- High-Quality Product Photos: Using clear, high-resolution images from multiple angles can offer users a clear picture of the product. Including zoom-in features and quick loading, even on mobile devices, can improve the experience.
- Videos and 360-Degree Views: To give users a better understanding, incorporating product demo videos or 360-degree views can be a great idea. It will add elements of interactivity and get more conversions, too.
- Visual Hierarchy: Organise elements so that the eye naturally travels along and draws your visitors to the essential actions you want them to take, whether a call to buy or a subscription to your newsletter.
- Emphasise Important Elements: Use size, colour, and placement to draw attention. Larger, contrasting elements tend to attract attention first.
- Whitespace is Powerful: Don't fear white (or negative) space. It keeps clutter from feeling oppressive on your site and allows users to take a breather over key content.
Pro tip: If you find it tedious and overwhelming, you can partner with New Vision Digital, which offers the best e-commerce website development in Delhi.
Let's Evaluate Your Website's UX Strategy: A Rapid-Fire Quiz
- Does your homepage take less than 3 seconds to load? Y/N
- Are your product categories easy to find? Y/N
- Is your website mobile-friendly, offering a great user experience? Y/N
- On a scale of 1–5, rate your current e-commerce site's usability.
- Very Poor
- Needs Improvement
- Average
- Good
- Excellent
If your answers are mostly 'N's and any of the top three options, you need something extra apart from the strategies mentioned earlier.
Beyond design strategies, additional best practices are needed to elevate your site's UX.
- Tailoring the shopping experience to visitors' buying history and recently viewed items can enhance the UX manifold.
- Besides, providing them with product recommendations and personalised offers can increase loyalty.
- Real-time customer support also goes a long way in increasing conversions.
- Live chat and chatbot features for answering common questions greatly improve user experience.
Connect With New Vision Digital For The Best Practices For E-commerce UX Success
Businesses often find it challenging to single-handedly improve their e-commerce site's UX. Partnering with New Vision Digital, the best web designing company in Delhi, can ensure that their site is built on the best UX principles and is customer-friendly, interactive, and engaging. Our experienced and expert strategists can transform your vision into a high-converting e-commerce platform. Connect with us right now!