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What the Difference Between SEO and SMO?

Internet Marketing can be an intimidating task even for the most technological know-how person! So what is it that makes several websites stand out and make money, while other sometimes even better websites lack the traffic that they are worthy for? Read on to find out, and give your website the enhancement it needs. Many of us believe that SEO, SMO, SEM, and SMM, are all be twaddle, however, these are the terms that lead to an upsurge in traffic and eventually money. The adept team provides all and is here to tell you the exact difference between the SEO and SMO and the effects they offer to your website trafficking.


The technique of SEO is to increase the search engine rankings of a website, give it more prominence and hence, more traffic. The technique comprises optimizing the website, adding keywords in the Title, Meta tags, content and Meta description, regularly updating a website and cumulative the speed at which it loads on a desktop and mobile device.This means that if your website is augmented according to the SEO techniques, the chances that your website will seem on the first and second position in SERP for search queries related to your work is very great!

Developing profiles on SMO networks about your business/website such that associates of that network can view and share your profile/page with others. This can work as a gateway to attain a large audience and produce traffic to your website without spending a penny. All you need to do is indicate the right social media channel for your business/website.

Here is the question that the battle between SEO and SMO who wins it?

The simple answer is – BOTH! There remains no SEO vs SMO when you come down to business. They are all two flanks of the same coin, one entails time and effort, the other requires money. Other than Black Hat SEO, all the procedures are required if you wish to get upper rankings in SERP, more visibility, and more traffic. However, the significant factor about your campaign working or is not based on using all these techniques, but on how capable you use them. This involves you to have an iron-clad business crusade.

Top 3 Hidden Benefits Of SMO Services

Social media optimisation services are a wonderful way to make your presence felt among your current and prospective customers online. Considering the huge number of users active on various social networking sites, it becomes one of the perfect platforms for businesses to connect with their consumer base and reach out to large audiences sharing similar interests as their customers.

SMO Services

Apart from directing valuable traffic to the website, well managed SMO practises also provide some additional benefits that usually remain unnoticed by most of the people. Here are the top three hidden or ignored benefits business organisations avail by implementing effective SMO services:

1. Increased brand awareness– With millions of people as potential audience, social media sites are wonderful for increasing company’s brand awareness and online visibility. This effective brand building tool helps business organisations to associate with their followers and use this opportunity to promote their products and services through their posts and profiles.

2. Competitive edge– Social media is a powerful tool to equip if you wish to win the competition battle with your rivals. This can be effectively used to keep an eye on business contenders and/or influence their customers into buying your services or products by highlighting your distinctive features.

3. Customer interaction– With social media platforms, business houses can easily connect and communicate with their customers, take note of their views and recommendations and make necessary improvements and enhancements in their offered services or consumer policies accordingly.

Thus, as you can clearly see, hiring a digital marketing company like New Vision Digital for effectual SMO services in India and other countries is highly beneficial for all types of business organisations. Give us a call on +91 9818456688 to enquire more about our available service packages in your country.