Tag Archives: digital marketing company in noida

7 Reasons Why Digital Marketing Is Important For Businesses

Customers are more interested in what’s online rather than offline. By utilizing some digital marketing strategies and you can be a top brand here. How so? With Digital Marketing tools and techniques, business owners have the best chances for competition, survival and even business growth.

7 Reasons Why Digital Marketing Is Important For Businesses

New Vision Digital, the best company for digital marketing, has line down some key reasons which explains why internet marketing is important for businesses today–

1. Balance the level between big & small companies

Digital Marketing provides small & medium enterprises with the platform to compete against the big brands and attract their fair share of targeted traffic. It offers them the required resources to perform sales & marketing processes that were previously limited to large corporations and can effectively engage with multiple customers, locally or globally.

2. Cost-Effective Medium

Since small businesses have little resources & sometimes even capitalization, so Digital Marketing provides them with a better and cost-effective marketing channel that delivers results than traditional marketing.

3. Increases Conversions

The success of online marketing of businesses products and services is measured on the basis of the percentage rate of incoming traffic that gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without this conversion, all the traffic and marketing efforts are all waste.

Exploiting digital tools & techniques such as Search Engine Optimization, Social Media Optimization, Social Media Marketing and Email Marketing, one can generate quick and effective communication and interaction with targeted audiences, which delivers better-than-average results in terms of higher conversion rates.

4. Generate Better Revenues

Higher conversion rates mean profitable benefits for your business in terms of better & higher revenues and better revenue means the chance for small & medium companies to expand their manpower & businesses, both locally and globally.

5. Platform to Interact with your Targeted Audience

Digital marketing tools provide you with the platform to interact with your targeted audiences in real time, thus, offer you an insight on what your targeted audiences want. This helps you make the right decisions and improve your services to provide your customers with a better experience, develop good relationships with them and gain their trust.

6. Builds Brand Reputation

For making you the best brand electronically, your targeted audience plays an important role. If you deliver what you propose & promised, then this will help you develop a better relationship with your targeted audiences. This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand. Thus, further opening new doors of opportunities for reaching bigger markets and attain business growth.

7. Better ROI for Your Marketing Investments

With better revenues & better branding, you get better Return on Investments (ROI). The more data and the more traffic you generate, the better your ROI will be.

We, being the top digital marketing company in Noida, are well versed with a wide range of web technologies and are capable enough to accomplish each and every requirement of responsive websites.

For more information about our services, call us on +91 9818456688, or you can email us on info@newvisiondigital.co.

Is (Traditional) SEO Dead?

Though marketers and bloggers are predicting the demise of SEO in the near future, the equation lacks a very crucial word to be added to it – Traditional. So when digital world talks about the imminent death of SEO, it is the death of traditional SEO that they are talking. Timely Google algorithm updates and advanced Artificial Intelligence has led up to the smartening of Google crawlers which no more judge a content depending on Keyword density but the relevance of high quality content on the topic!

Is (Traditional) SEO Dead?

Traditional SEO

Yep, traditional SEO is dead! You can no longer follow step by step instructions of optimizing the website, making backlinks, creating content brimming with Keywords etc. All these strategies to optimizes e-Commerce websites worked up to a recent time in the past, but with the Penguin 4.0 update, all archetypal SEO techniques have become obsolete, and a whole new advanced version of SEO has taken birth which is much beneficial for optimizing the websites.

Advanced SEO

Google’s ‘DeepMind’ is learning a lot from the past experiences – storing data and making neural suggestion similar to human brain! At the end of the day, it is the customer that judges a website, but the role of Google crawler comes first into the equation, separating authentic high quality content from keyword stuffed non-relevant content. So quality backlinks and keywords are no longer going to help your e-Commerce website to make it to the first page of search engines and what matters the most is how much you understand your target market!

Understanding the user is one of the major concerns in quality link building and On-Page optimization. Moreover, value-added and properly written content is the top hallmark of top digital marketing agencies.

Well, the bitter truth is that SEO is evolving and digital marketing experts need to evolve too to stay ahead of the competition. With improvement in technology, each digital marketing company is striving to modify their SEO marketing strategies for better.

New Vision Digital is your dependable digital marketing company in Noida to get the best results for your business. Dedicated to improve our marketing strategies with time, we provide best digital marketing packages in industry to match your budget.

Visit http://www.newvisiondigital.in/ to request a free quote.

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Analysing consumer behaviour is of great importance so as to make necessary changes to your marketing strategy and come up with advanced and better solutions. In a multi-screen world, integrating all your marketing endeavours on a single platform is a very challenging task.

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Google analytics recently launched its free Beta version to help enterprise-class marketers organize and monitor all their marketing channels at one place. Big brands such as L’Oreal, Lenovo and Nest are gaining huge returns by investing in Google Analytics services. Being faced with the same challenge of organizing millions of search queries, Google has now come up with a solution for the marketers using its expertise and learning from own experiences.

Google Analytics 360 Suite comprises of a six-pack of following features:

  • Google Audience Center 360 (beta)
    This tool offers a platform for the marketers to manage their data by analysing the consumer behaviour across various channels, campaigns and devices. It is integrated with DoubleClick, Google and even third party data providers.
  • Google Optimize 360 (beta)
    It offers the convenience of personalization and testing of your website. You can present your consumer with different variations of your website and choose one format depending on the preferences.
  • Google Data Studio 360 (beta)
    Integrate all your data on a single platform through dashboards and reports. Google Docs technology offers real-time sync with all data spread across various channels offering the convenience to analyse all info in one go!
  • Google Tag Manager 360
    The products helps to boost confidence and the decision making power of the marketers by helping them access quality site information to streamline workflows and gain data accuracy.
  • Google Analytic 360
    Analyze all customer data and get it integrated at one place so as to make necessary changes and improve your marketing strategy.
  • Google Attribution 360
    This product helps marketers make judicious decisions when it comes to planning budget or making investments.

How effective Google Analytics 360 Suite is going to be for the digital marketing agencies? Well, we have to wait and watch. Currently, limited number of clients are availing its services and are full of praise for this new venture by Google.

New Vision Digital, being a leading digital marketing company in Noida, welcomes all changes in the digital market with open arms. Incorporating every advancement with skilful accuracy is what makes us a great SEO company in India.

We provide result oriented quality based digital marketing services for both national and international clients. Drop us a line at info@newvisiondigital.co to know our wide range of digital marketing services.

Google Algorithm Updates In 2015!

Google Algorithm Updates In 2015

It all basically started with Google launching its toolbar in 2000 with Toolbar PageRank (TBPR) and since then, there have been many new and exciting algorithm updates and search index refreshes. Some of the significant updates over the course of last 15 years are:

  • Boston, Cassandra, Dominic, Esmeralda, Fritz, and Florida in 2003.
  • Austin, Brandy and Google IPO in 2004.
  • Nofollow, Allegra, Bourbon, XML Sitemaps, Gilligan, Jagger, Google Local/Maps and Big Daddy in 2005.
  • False Alarm in 2006.
  • Universal Search and Buffy in 2007.
  • Dewey and Google Suggest in 2008.
  • Rel-canonical Tag, Vince, and Real time Search in 2009.
  • Google Places, May Day, Caffeine, Brand Update, Google Instant, Social Signals and Negative Reviews in 2010.
  • Attribution Update, Panda/Farmer, Panda 2.0, Panda 2.1, Schema.org, Panda 2.2, Google+, Panda 2.3, Panda 2.4, Expanded Sitelinks, 516 Algo Updates, Panda 2.5, Query Encryption, Panda 3.1 and two 10 Pack Updates (November and December) in 2011.
  • Google+ personalisation in SERP results, Panda 3.2, Ads above the Fold, Panda 3.3, Venice, Panda 3.4, Parked Domain Bug, Panda 3.5, Penguin, Panda 3.6, Knowledge Graph, Penguin 1.1, Panda 3.7, Panda 3.8, Link Warnings, Panda 3.9, 7 Results SERPs, Panda 3.9.1, Panda 3.9.2, Pirate, EMD (Exact Match Domain) Update, Penguin (#3), Page Layout, Panda (#20, #21, #22, #23) and Knowledge Graph Expansion in 2012.
  • Panda (#24, #25), Phantom, Domain Crowding, Penguin 2.0, Panda Dance, Payday Loan Update, Panda Recovery, Knowledge Graph Expansion, In-depth articles, Hummingbird, Penguin 2.1, and Authorship Shake-up in 2013.
    Page Layout (#3), Payday Loan 2.0, 3.0; Panda 4.0, 4.1; Authorship Photo Drop, Pigeon, HTTPS/SSL Update, Authorship removed, Penguin 3.0, Pirate 2.0, Penguin Everflux and Pigeon Expands to UK, CA, and AU in 2014.
    Mobilegeddon AKA Mobile Update, Quality Update, Panda 4.2 and Rank Brain launch in 2015 also made headlines.

To know more on how these updates affect your websites PageRank in the SERPs and how we can help you retain them, drop an email to info@newvisiondigital.co

Interesting On Page Local SEO Tricks

Local SEO has a place of its own when it comes to digital marketing practices. Making your business visible among your targeted audience can only be possible with proficient local SEO techniques along with a result oriented PPC campaign.

Interesting On Page Local SEO Tricks

Keeping PPC aside for some other post, here we have put together some interesting on page tricks your local SEO executive should be using to bring more traffic to your website.

  •  Fresh Content– Your website should have fresh and updated content regarding the information of the products or services offered by your business. Make the content short, crisp and more visually appealing with the help of creative design layouts, including images, videos and gifs. Make sure the content posted on your website is not copied since that would negatively affect your rankings in the popular SERPs.
  •  Landing pages– Make sure you provide updated, useful information on your landing pages. It would be beneficial to include targeted keywords, business descriptions, maps, links and necessary contact details of your business for easy reference for your visiting customers.
  •  Page Tags– Mention the geographical area of your business operation in the text content of as many pages as you can along with the page URLs, Meta Tags, Title Tags and H1 Headers. When this approach is coupled with adding keywords in page content, it can become one of the most important and successful strategies of your local SEO campaign.

You can also choose the easy way out and browse through our affordable SEO packages in India, UK, USA and other major countries around the world. For more information, reach out to us at info@newvisiondigital.co