Tag Archives: digital marketing agencies

From Street Advertisement to Digital Marketing – The Swift Turn in the Field!

Posted by Devika Juneja
May 15, 2017
Digital Marketing
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We are in 21st century, where we can connect to a person sitting in the outer space through the latest advancements in technology and can track our cab ride to utmost accuracy using the Hi-Tech tracking devices invented by some higher minds. 

Gone are those days when we used to spend a lot of our hard earned pennies to get our ad printed on the tallest billboard of the vicinity. 

FROM STREET ADVERTISEMENT TO DIGITAL MARKETING – THE SWIFT TURN IN THE FIELD!

Billboards have gotten outdated with the emergence of digital media.  We used newspapers, street hoardings, pamphlets, posters and many other things. In the last decade, we have revolutionized and travelled with roller blades in our feet around the cosmos of Digital Marketing.

What is Digital Marketing?

In simplest of the words, marketing that takes place through digital canals such as websites, social media, Google etc. (All techy things, in short). Digital marketing is that marquee which entails a lot of activities, paving its way through different channels, meeting at a definitive point of interpretation.

On the road towards branding, a new highway was constructed and was named Digital Marketing! 

Traditional Vs Modern Marketing-

Traditional or Street advertising had many loopholes which are now curbed with the birth of digitalization. 

Traditional publicity lands you in ‘No- Analysis’ state i.e. – there is no way you can keep a track of how your brand landed in the arena of potent consumers. You don’t have a record how the people reacted (if they saw the ad).

With digital marketing-

  • The size of your business doesn’t matter; you get the complete analysis of the marketing missile you launched. 
  • More Connections are formed when you get ‘Out there’.
  • Prompt Conversations are made possible! 
  • The Larger audience is targeted and the proximity constraints are minimal.

Team NVD takes active participation and surf along the highs and lows of the tides of branding and digital promotion. We are proud to be amongst the digital marketing agencies that are Partners with Google and accredited Bing Professionals. Contact us on – +91 9818456688 or reach us at- info@newvisiondigital.co

Digital marketing is like eating with a silver spoon. All you have to do is pick up the SPOON!

Is (Traditional) SEO Dead?

Posted by Sushmita Sharma
February 13, 2017
SEO, Seo
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Though marketers and bloggers are predicting the demise of SEO in the near future, the equation lacks a very crucial word to be added to it – Traditional. So when digital world talks about the imminent death of SEO, it is the death of traditional SEO that they are talking. Timely Google algorithm updates and advanced Artificial Intelligence has led up to the smartening of Google crawlers which no more judge a content depending on Keyword density but the relevance of high quality content on the topic!

Is (Traditional) SEO Dead?

Traditional SEO

Yep, traditional SEO is dead! You can no longer follow step by step instructions of optimizing the website, making backlinks, creating content brimming with Keywords etc. All these strategies to optimizes e-Commerce websites worked up to a recent time in the past, but with the Penguin 4.0 update, all archetypal SEO techniques have become obsolete, and a whole new advanced version of SEO has taken birth which is much beneficial for optimizing the websites.

Advanced SEO

Google’s ‘DeepMind’ is learning a lot from the past experiences – storing data and making neural suggestion similar to human brain! At the end of the day, it is the customer that judges a website, but the role of Google crawler comes first into the equation, separating authentic high quality content from keyword stuffed non-relevant content. So quality backlinks and keywords are no longer going to help your e-Commerce website to make it to the first page of search engines and what matters the most is how much you understand your target market!

Understanding the user is one of the major concerns in quality link building and On-Page optimization. Moreover, value-added and properly written content is the top hallmark of top digital marketing agencies.

Well, the bitter truth is that SEO is evolving and digital marketing experts need to evolve too to stay ahead of the competition. With improvement in technology, each digital marketing company is striving to modify their SEO marketing strategies for better.

New Vision Digital is your dependable digital marketing company in Noida to get the best results for your business. Dedicated to improve our marketing strategies with time, we provide best digital marketing packages in industry to match your budget.

Visit http://www.newvisiondigital.in/ to request a free quote.

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Posted by Sushmita Sharma
October 25, 2016
SEO
No Comments

Analysing consumer behaviour is of great importance so as to make necessary changes to your marketing strategy and come up with advanced and better solutions. In a multi-screen world, integrating all your marketing endeavours on a single platform is a very challenging task.

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Google analytics recently launched its free Beta version to help enterprise-class marketers organize and monitor all their marketing channels at one place. Big brands such as L’Oreal, Lenovo and Nest are gaining huge returns by investing in Google Analytics services. Being faced with the same challenge of organizing millions of search queries, Google has now come up with a solution for the marketers using its expertise and learning from own experiences.

Google Analytics 360 Suite comprises of a six-pack of following features:

  • Google Audience Center 360 (beta)
    This tool offers a platform for the marketers to manage their data by analysing the consumer behaviour across various channels, campaigns and devices. It is integrated with DoubleClick, Google and even third party data providers.
  • Google Optimize 360 (beta)
    It offers the convenience of personalization and testing of your website. You can present your consumer with different variations of your website and choose one format depending on the preferences.
  • Google Data Studio 360 (beta)
    Integrate all your data on a single platform through dashboards and reports. Google Docs technology offers real-time sync with all data spread across various channels offering the convenience to analyse all info in one go!
  • Google Tag Manager 360
    The products helps to boost confidence and the decision making power of the marketers by helping them access quality site information to streamline workflows and gain data accuracy.
  • Google Analytic 360
    Analyze all customer data and get it integrated at one place so as to make necessary changes and improve your marketing strategy.
  • Google Attribution 360
    This product helps marketers make judicious decisions when it comes to planning budget or making investments.

How effective Google Analytics 360 Suite is going to be for the digital marketing agencies? Well, we have to wait and watch. Currently, limited number of clients are availing its services and are full of praise for this new venture by Google.

New Vision Digital, being a leading digital marketing company in Noida, welcomes all changes in the digital market with open arms. Incorporating every advancement with skilful accuracy is what makes us a great SEO company in India.

We provide result oriented quality based digital marketing services for both national and international clients. Drop us a line at info@newvisiondigital.co to know our wide range of digital marketing services.