Indian Brands Who Have Mastered The Art Of Content Marketing

A good marketing strategy greatly emphasizes on “good” content. Quality content paves the way for brands to reach their target audience, directly communicating with their emotions and thoughts. Catchy, creative ad content can leave its mark on us permanently. “Washing powder Nirma, doodh si safedi…Nirma se aaye……” you are singing in your head that too with the tune aren’t you? You know exactly what Nirma is. This is the power of content marketing done right.

Here is a list of Indian brands that successfully ran their content marketing campaigns and garnered love and attention from their audience:

• ZOMATO

Their catchy ads leave you with a smile. “oonchi hai building? Lift teri band hai? We’ll still deliver in time”. This billboard leaves us amused with its creativity. They used a trending song and successfully turned it into a memorable ad. They know their audience well and know how to use comedy to appeal to their customers. Another superb example of their ‘funniness’ is, “I’m great in bed” says breakfast!

• AMUL

“Utterly butterly delicious…Amul” leaves us all nostalgic. They have mastered the art of content marketing with their creative ads that play on puns. They address trending news through their caricatures. The Amul girl has become one of the most famous faces as a mascot, easily recognisable anywhere.

• FLIPKART

There is something really engaging about kids dressed up as adults. Flipkart provides a dose of amusement with their funny and cute ads. They have a unique style which makes their ad campaigns a successful one.

• VOGUE

The face of fashion and lifestyle, vogue, has mastered the art of producing good content. They address social issues pertaining to women with their #VogueEmpower. They have campaigned against violence against women through their videos and touched hearts all over the country. They feature Bollywood celebrities in their videos like Madhuri Dixit, to create buzz.

• OREO

Oreo entered the market only to be faced with severe competition from other biscuit brands. The fact that it has become one of the top selling biscuit brands in India proves the efficiency of its content marketing. Their ads were creative, cute and appealing to children and adults. They featured Bollywood stud, Ranbir Kapoor in their ads and taught us all the right way to eat their biscuits.

One thing common about these brands, is their understanding of the mantra “content is king”. Creativity is subjective and thus, it can be seen in different shades, appealing to different emotions in the various ads of the above mentioned brands. A well-structured content can take your business a long way, garnering loyalty from customers.

New Vision Digital is a digital marketing agency for startups. We are your ultimate stop for all digital marketing solutions. Our team of experts work tenaciously to put your company on the map. Contact us today for an expert guidance through the world of digital marketing.

Quick Tips About Content Marketing

“Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear”

Content Marketing is a type of promotion targeted on making, distributing and dispersing content for a focused on the group of onlookers online. It is regularly utilised by organizations with a specific end goal to:

Pull in consideration and produce leads
Grow their client base
Produce or Increase online deals
Increment mark mindfulness or validity
Draw in an online group of clients

TIPS ON CONTENT MARKETING

Always have a plan for building your audience. Use time-saving content marketing tools that work to help you organically grow your following.
Don’t create single write-up of content. Create series of write-ups to drive repeat traffic. A great example of this is Neil Patel’s $100,000 challenge series.
Use social ads as a way to amplify the reach of your content marketing when you push it out through your social channels. Rs.135 boost on Facebook can go a long way.
Create a strategy for content promotion. Make a list for each post that lists all of the social channels and applications you can use for promotion of your content.
Pay attention to your analytics so you can keep a check on the most popular topics and contents that are driving traffic to your site. Do a lot of analysis and deduct the dead weight from your strategy of content promotion.

Content marketing is not an easy task and mostly it is preferable to delegate it to a good digital marketing agency, for Delhi-NCR, you can rely on New Vision Digital and they’ll get it all sorted for you. Hurry Up!