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Category Archives: blog

Vlogging is The New Trend! Have You Tried?

Posted by Shreeya Upadhyay
May 27, 2017
video_marketing, blog, Video
No Comments

With each day, trends change and people adapt to different changes frequently, it becomes quintessential for a business to adapt and evolve with growing trends for customer attraction and business growth.

What is a Vlog?

A vlog (or video blog) is a blog that contains video content. It’s a growing, segment in the field of content marketing that is easier and more alluring to the audience. Vloggers are free to make their content about whatever they want no matter how controversial the topic is. Vlogging gives citizens a chance to make their voices heard and is gaining popularity among youth. The biggest example of Vlogging is Youtube, where people post their vlogs to reach masses and earn money.

Vlogging is The New Trend! Have You Tried?

Why use a Video Blog?

  • Great videos easily go viral
  • Exposure
  • Interactive and Descriptive
  • Gives constant content
  • You can make money from it
  • Videos are SEO friendly
  • You get to show your human side
  • You can show your product instead of just be telling

Blogs V/S Vlogs
The choice is pure of the person who is either starting a blog or a vlog for the first time. Both modes of communication have pros and cons that need to be considered before making a decision. If you are not a great writer and find it easier instead to speak to people – vlogs might be your forte. However, if you are a person who expresses themselves better with written words, blogs are more suitable or you could run a vlog parallel to a blog if you can consider this option.

Any problems regarding content marketing? Contact us or simply go through our website at New Vision Digital

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5 Reasons Why Facebook is Good for Business

Posted by Sushmita Sharma
April 11, 2016
Facebook/Twitter, Social Media, SMO, blog
No Comments

5 Reasons Why Facebook is Good for Business

Promoting business growth via social media channels is a common phenomenon. Facebook, Twitter, Google+ and LinkedIn are few of the common social networks that are extensively used for advertising. Among all, Facebook is the first choice for social media marketing for promoting business and reaching out to customers.

Enlisted here are reasons why Facebook holds a dominant position when it comes to digital marketing:

• Facebook is primarily a youth based network that is used extensively and internationally by public 24/7. So, posting a particular advertisement at any point of time doesn’t become an issue. It always pops up in the news feed.

• It makes the brand a part of everyday life. Regular posts on a daily basis help in reducing communication gap between the sellers and the buyers.

• A good marketing tactic is to collect public’s response on a day to day basis in order to understand their opinions and expectations. ‘Like’, ‘comment’, ‘share’ and ‘review’ options maintain a mutual conversation between brand followers and brand owners.

• Every post on Facebook spreads like a fire in the jungle. As compared to traditional marketing, Facebook marketing creates a viral-effect among the users. If the content posted is engaging, it prompts them to respond and share it with other users.

• Marketing strategy on Facebook can have various avatars: hilarious videos, wonderful graphics and engaging texts all help in seeking the attention of the users. After all, who doesn’t like being entertained?
The Facebook page of a product should contain meaningful content and brilliant graphics so that the brand gets more followers.

At NewVisionDigital, we provide online digital marketing services to both national and international clients. Give us a call at 9818456688 or mail at INFO@NEWVISIONDIGITAL.CO to get your Facebook page designed.

PPC Campaigning: A Doorway for the Success of any E-commerce site!

Posted by Sushmita Sharma
April 23, 2015
PPC, blog
No Comments

Ecommerce is an ornamental label for pretty well any business that can be steered through the internet or computer systems. The worldwide internet flare-up has transformed the façade of the ecommerce industry, surging both prospective profits and the viciousness of competition across every consumer arcade. To drive browser circulation to your website and upsurge sales, you need to develop an elite PPC strategy.

PPC Campaigning

What is PPC?

Pay per click or PPC is a procedure of online marketing where the advertisement will be positioned in the text layout in the results page of a search engine. The advertisement commonly appears along and above the organic search outcomes. You only pay for the marketing campaign that individuals tick on your ad.

Why decide on PPC?

Pay Per Click (PPC) advertising is demonstrating to be an encouraging means of remunerating for a web presence. It is one of the finest ways to promote an ecommerce site. The most attention-grabbing benefit of using the PPC advertising is you will be able to target more number of audience. You do not need a physical outlet to entice potential clients. All you need to do is to make in then alignment of PPC campaign and choose your location. Consequently, you get greatly eligible visitors to your website.

If you are contemplating PPC for ecommerce sites, you can take the shield of new Vision Digital. The firm is fortified with the cutting-edge PPC campaign management tools and a proficient team competent enough to deliver efficacious PPC advertising campaigns.

Get ready for Google’s new update Mobilegeddon!!!

Posted by Sushmita Sharma
April 22, 2015
Development, blog
No Comments

Mobilegeddon

Google is on a spree! The Web and SEO markets were abuzz well before the actual update date of the Google Mobile Update, i.e. Apr 21, 2015 because the early announcement. Minutes after the rollout started, social media platforms all over the globe were flooded with posts and tweets about people expressing their views and seeking help over this new algorithm rollout. From the lines of the famous science fiction movie (Armageddon), that inspired the alternate epithet of Mobilegeddon:

Truman: So what’s the verdict?
Harry Stamper: They’ll do it. They’ve made a few requests though.
Truman: Such as?

  •  This update will only affect the search rankings on mobile devices.
  • Will affect search results in all global languages.
  • Applies to individual pages and not entire websites.

These are the points highlighted by Google on its official Webmaster Central Blog. Now let us understand how this will affect the SEO crowd.

It would not affect the search results on desktops and tablets. Thus, their page rankings would remain same on these devices. According to the Click-through marketing reports, only 40% of the websites failed to meet Google’s criteria for optimal user experience on smart phones, which is actually less than what Google’s analysts team suspected. This might be because “there were a load of websites that became MF [mobile-friendly] recently”, as said by Google Analyst Gary Illyes, on Friday, May 1st 2015.

Another great benefit for the Digital Marketing Industry is that this update only impacts individual pages and do not affect the full website. For example, if your website has 10 mobile friendly pages, the page rankings in mobile devices for the queries stated in these pages would be positively impacted, irrespective of the rest of the pages. Apart from the MF characteristic, there are still many signals used by Google to rank search results, one of them being quality content. That means your website would still be ranked higher if you have high quality content for the query made by the user, even if it is not mobile friendly.

Click to check whether your website passes Google’s Mobile Friendly Test!

If not, contact a reliable digital marketing company to help design a mobile friendly website for your company using the various responsive frameworks (RF) available. Stay tuned to our blog for some of the best RFs trending in the market.

Fell In Love With Magento? Get Ready For Magento 2.0 This New Year!

Posted by Sushmita Sharma
December 10, 2014
Development, blog
No Comments

With around 4 million downloads worldwide since its first appearance five years ago, magento has been the leading online business solution among the online merchants. Now the developers have come up with a better version, packed with new features that are sure to create a rage in the e-commerce industrial sector. We have compiled here a list of the 10 most prominent features of Magento 2.0.

Fell In Love With Magento? Get Ready For Magento 2.0 This New Year!

Let’s unwrap the new present together. Shall we?

  1. Enhanced compatibility with more platforms– Magento 2.0 comes with extended support to databases like MSSQL and Oracle, along with the PHP 5.3 and Zend framework which were supported in version 1.0.
  2. Greater Flexibility- With new and improved component– based modules, it is now easy for developers to enable and disable components as per fluctuating requirements without having to worry about a tangled code base.
  3. Advanced security– with the introduction of a new directory named ‘pub’, developers can now guard their codes from several security breaches.
  4. Easy Hassle-free upgrades and Installations– Upgrading to Magento 2.0 from the current version has become more feasible. Moreover, with built-in composer implementation, new installations in Magento 2.0 will be easy and stress-free.
  5. New File structure– The older file structure has been completely overhauled in this new version. New adaptation is happy news for the developers, since they won’t face any issues while developing custom Magneto themes. All the base views have been moved to the module structure, and themes have been completely eradicated.

With the addition of novel features like Service contracts, developers now have the choice to expose public ADI endpoints via XML configuration. The official announcement by the Magneto 2 Developer Hub is highly anticipated by both the developer and e-Commerce trading communities.

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