Boost Your PPC Results: Tips to Maximise Impression Share

Boost Your PPC Results: Tips to Maximise Impression Share

In the competitive landscape of pay-per-click (PPC) advertising, maximising your impression share can significantly impact your campaign's success. For businesses striving to stand out, taking the assistance of a seasoned search engine optimization company in Delhi can make quite a difference. This blog will delve into the concept of impression sharing and provide actionable tips to help you boost your PPC results.

What Is Impression Share in PPC?

Impression share is a metric that indicates the percentage of impressions your ads receive compared to the total available impressions for your target keywords and settings. Essentially, it shows how often your ads appear in relation to the number of times they appear. The best PPC management company in Delhi focuses on optimising this metric to ensure its ads reach as many potential customers as possible. A high impression share means your ads are being seen frequently, while a low impression share indicates missed opportunities.

7 Tips to Maximise Impression Share

1. Refine Your Keyword Strategy: Conduct thorough keyword research to identify relevant and high-performing keywords. Use tools like Google Keyword Planner to find keywords with high search volume and low competition. This helps ensure your ads are shown more frequently for relevant searches.

2. Increase Your Budget: Sometimes, increasing your daily budget can significantly impact your impressions. A limited budget can restrict your ad visibility, especially during peak times. Evaluate your budget and adjust it to ensure your ads remain competitive.

3. Focus on Ad Relevance: Ensure your ads are highly relevant to your keywords and landing pages. Google rewards relevant ads with higher quality scores, which can improve your ad rank and impression share. Continuously test and refine your ad copy to maintain relevance.

4. Improve Ad Quality: Enhance the quality of your ads by writing compelling ad copy and using high-quality images or videos. The best search engine optimisation company in Delhi focuses on crafting engaging ads that attract more clicks, thereby improving the overall performance and impression share.

5. Optimise Ad Scheduling:  Analyse the performance of your ads at different times of the day and days of the week. Adjust your ad schedule to display your ads during peak times when your target audience is most active. This ensures your ads are shown when they are most likely to be seen.

6. Use Ad Extensions: Ad extensions provide additional information and make your ads more appealing. Utilise site link extensions, callout extensions, and structured snippets to enhance your ads. This can improve your ad's click-through rate (CTR) and impression share.

7. Monitor and Adjust Bids: Regularly monitor your bids and adjust them based on performance. Higher bids can increase your ad's position and visibility, leading to a higher impression share. Ensure your bids are competitive but within your budget.


Maximising impression share is essential for any successful PPC campaign. By following the tips outlined above, you can significantly boost your PPC results. For those seeking expert help, partnering with the best PPC management company in Delhi can provide the expertise needed to enhance your campaigns and achieve your advertising goals. As a leading digital marketing agency, New Vision Digital values teamwork. We partner with clients to understand their specific challenges and goals, creating custom PPC campaigns that achieve results. So, what are you waiting for? Contact us today to elevate your online presence and drive unparalleled growth for your business.