All posts by Sushmita Sharma

Is (Traditional) SEO Dead?

Posted by Sushmita Sharma
February 13, 2017
SEO, Seo
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Though marketers and bloggers are predicting the demise of SEO in the near future, the equation lacks a very crucial word to be added to it – Traditional. So when digital world talks about the imminent death of SEO, it is the death of traditional SEO that they are talking. Timely Google algorithm updates and advanced Artificial Intelligence has led up to the smartening of Google crawlers which no more judge a content depending on Keyword density but the relevance of high quality content on the topic!

Is (Traditional) SEO Dead?

Traditional SEO

Yep, traditional SEO is dead! You can no longer follow step by step instructions of optimizing the website, making backlinks, creating content brimming with Keywords etc. All these strategies to optimizes e-Commerce websites worked up to a recent time in the past, but with the Penguin 4.0 update, all archetypal SEO techniques have become obsolete, and a whole new advanced version of SEO has taken birth which is much beneficial for optimizing the websites.

Advanced SEO

Google’s ‘DeepMind’ is learning a lot from the past experiences – storing data and making neural suggestion similar to human brain! At the end of the day, it is the customer that judges a website, but the role of Google crawler comes first into the equation, separating authentic high quality content from keyword stuffed non-relevant content. So quality backlinks and keywords are no longer going to help your e-Commerce website to make it to the first page of search engines and what matters the most is how much you understand your target market!

Understanding the user is one of the major concerns in quality link building and On-Page optimization. Moreover, value-added and properly written content is the top hallmark of top digital marketing agencies.

Well, the bitter truth is that SEO is evolving and digital marketing experts need to evolve too to stay ahead of the competition. With improvement in technology, each digital marketing company is striving to modify their SEO marketing strategies for better.

New Vision Digital is your dependable digital marketing company in Noida to get the best results for your business. Dedicated to improve our marketing strategies with time, we provide best digital marketing packages in industry to match your budget.

Visit http://www.newvisiondigital.in/ to request a free quote.

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Posted by Sushmita Sharma
October 25, 2016
SEO
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Analysing consumer behaviour is of great importance so as to make necessary changes to your marketing strategy and come up with advanced and better solutions. In a multi-screen world, integrating all your marketing endeavours on a single platform is a very challenging task.

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Google analytics recently launched its free Beta version to help enterprise-class marketers organize and monitor all their marketing channels at one place. Big brands such as L’Oreal, Lenovo and Nest are gaining huge returns by investing in Google Analytics services. Being faced with the same challenge of organizing millions of search queries, Google has now come up with a solution for the marketers using its expertise and learning from own experiences.

Google Analytics 360 Suite comprises of a six-pack of following features:

  • Google Audience Center 360 (beta)
    This tool offers a platform for the marketers to manage their data by analysing the consumer behaviour across various channels, campaigns and devices. It is integrated with DoubleClick, Google and even third party data providers.
  • Google Optimize 360 (beta)
    It offers the convenience of personalization and testing of your website. You can present your consumer with different variations of your website and choose one format depending on the preferences.
  • Google Data Studio 360 (beta)
    Integrate all your data on a single platform through dashboards and reports. Google Docs technology offers real-time sync with all data spread across various channels offering the convenience to analyse all info in one go!
  • Google Tag Manager 360
    The products helps to boost confidence and the decision making power of the marketers by helping them access quality site information to streamline workflows and gain data accuracy.
  • Google Analytic 360
    Analyze all customer data and get it integrated at one place so as to make necessary changes and improve your marketing strategy.
  • Google Attribution 360
    This product helps marketers make judicious decisions when it comes to planning budget or making investments.

How effective Google Analytics 360 Suite is going to be for the digital marketing agencies? Well, we have to wait and watch. Currently, limited number of clients are availing its services and are full of praise for this new venture by Google.

New Vision Digital, being a leading digital marketing company in Noida, welcomes all changes in the digital market with open arms. Incorporating every advancement with skilful accuracy is what makes us a great SEO company in India.

We provide result oriented quality based digital marketing services for both national and international clients. Drop us a line at info@newvisiondigital.co to know our wide range of digital marketing services.

5 Animation Tips for Responsive Web Design

Posted by Sushmita Sharma
October 22, 2016
Responsive Websites
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Motions and animations are emerging as top web design trends in digital market. Motions in form of videos or moving pictures help create an engaging medium to interact successfully with the users. A motion is lot more than a cartoon character and it requires the right technique and mastery to convert still images into meaningful animations.

5 Animation Tips for Responsive Web Design

Find below 5 animation tips to create a responsive website like a pro:

Keep it subtle and smooth

Users are in search of a website UI that just don’t bombard them with a large number of animations but offers a sleek gateway to conveniently access a particular business’ services. Keeping it subtle will help you to let your user delve slowly and gradually into your website and take interest in your business.

Keep balance and use directions

Directional tools such as arrows and dots keep the user moving in the direction where you want him/her to focus on such as your USP. Make sure that your animations have a balance and depth so as to create an impressive effect on the user and give him/her a feeling of being a part of the animation.

Mirror the reality

Your animations should move on the screen as you would have them in real life i.e. a volume-up button should only rotate clock-wise and vice-versa. Mirroring the reality in your animations doesn’t confuse the user and provide a sense of affinity with the business.

Speed & timing

Too fast or too slow animations make a jarring impression on the user, giving a feeling of chaos or languidness in extreme cases. Carefully timing your animations and keeping an eye on the speed is way necessary to ensure that you and your users are on the same track.

Story-telling

Position your animations in such a manner that they take your user on a journey highlighting various aspects of your business. Story-telling in animations is a highly useful user engaging strategy and an integral sub-part of call to action, making your user to contact you to quench his/her thirst for the info.

There are infinite ways you can use animations for user engagement but make sure to not give graphics too much importance over other aspects such as content. Creating a balance in the graphics and content is the key to create a responsive website and gain huge use response.

Contact New Vision Digital for advanced E-Commerce development service in Noida. Our skilled team of tech-savvy web designers, developers, graphic designers and marketers have contributed to rank our company as a top website designing company in Noida. Magento Development, WordPress Development, Responsive Design, Logo Design and Mobile Apps are our core website development areas we specialise in.

Being a leading web designing company in Noida, we also offer a wide range of digital marketing services including Search Engine Optimization, Social Media Optimization, Pay Per Click and Online Reputation Management.

Reach out to us at info@newvisiondigital.co or call on +91 9818456688 to have a one-to-one conversation with our customer care representative.

Google Rolls Out Penguin 4.0: A Real-Time Algorithm

Posted by Sushmita Sharma
October 21, 2016
SEO
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So what’s the hullabaloo about the recent Google core Algorithm – Penguin 4.0? Well, the recent update is more fast, efficient and granular as compared to all the Penguin algorithms rolled out in the past, assisting Google to refresh all the pages in real-time!

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Till date, the promotion or demotion of the spammed web pages was done after a span of time when the new Penguin update use to roll out. The latest update has eliminated all chances of recouping from the errors by a real-time indexing of all data.

On 23rd September 2016, Google made Penguin 4.0 live along with announcing it as the integral part of Google Core Algorithm. The official statement followed declared:

“With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.”

Here are some top characteristics that define real-time Google Penguin 4.0 algorithm filter:

  • Link Detox Boost: Tests and tries all the unnatural or spammed links and not just disavows the whole work at once.
  • Granular: Penguin 4.0 analyses all aspects of your website on a fine level including your folders, keywords, pages and domains. The granular approach also makes it harder to notice “small Google penalties”.
  • Competitive Link Detox: Rather than demoting the entire website, Google will now be able to black-list a particular section that is heavily SEOed.
  • Filter Slice Feature: Allows examining the risk of group keywords, countries, sources of domains, types of links etc.

Each Google update brings forth new marketing challenges, but New Vision Digital’s tech-adept team always remain braced with ever latest stratagems to present our clients with successful online results for their e-Commerce websites. We are an affordable SEO company based in Noida providing all-round digital marketing solutions to clients across globe. Along with providing search engine optimization services in India, we also offer in-budget Social Media Optimization, Pay per Click, Responsive Web Design & Development, WordPress Development and Mobile Apps services.

Your search for a reliable and result-based SEO agency in Noida ends here at New Vision Digital. Give us a call on +91 9818456688 or write to us at info@newvisiondigital.co to hire us!

Top 5 Third Party Tools For Effective Social Media Marketing

Posted by Sushmita Sharma
May 2, 2016
Social Media
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Social networking with consumers has gained prominence in digital marketing, and so did the channels. While posting quality content on different social networking websites is effective in promoting a brand, it is also time consuming. But, no longer! There are some amazing third party resources that can be used to fuel up promotion on social media.

Top 5 Third Party Tools For Effective Social Media Marketing

Some of the most preferred third party tools are:

  1. Buffer: This tool allows you to schedule your posts on Facebook, Twitter, LinkedIn etc. You can analyze all your posts on a single pane. You can also create beautiful content/images through this tool. You can download Android or iOS app of this tool for convenience.
  1. Feedly: Do you want to view all your favorite Youtube videos, stories, news, blogs or any other content on a single dashboard? Try Feedly. It analyses your liked posts and channels on different social networking sites and provides the information on a single space. Timely Google keyword alerts from this tool helps marketers create more user- friendly posts.
  1. Hootsuite: Won’t it be great if you could manage social accounts of all your clients in your private account? Well, your wish has come true in the form of Hootsuite. This tool is apt for managing social media marketing for both small and large businesses. It examines the market trends and informs you of customer demands.
  1. Post Planner: Post planner helps you in creating engaging social media posts by predicting the audience behavior. Now, you don’t need to refer to various apps, bookmarks, plugins or blogs to find great content. You can find all the relevant hot topics on a single plane.
  1. Social Flow: This tool is good for mid-size businesses. It allows you to post big videos on various networking sites. If you want to schedule a post on a trending topic related to your product or service, this tool can arrange that for you.

 

Hence, you can focus on other important tasks in your business when you have these third party tools to take care of your social media campaign. They help you in bringing traffic to your site by telling what’s selling in the market.

For social media marketing services or any other queries, contact New Vision Digital at info@newvisiondigital.co .