All posts by Sheetal Kumari

Why a Website is Important for Your Business?

Posted by Sheetal Kumari
August 30, 2017
Online Marketing
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When a user searches for something online, they go to a website that –

  • Offers exactly what they are searching for,
  • Have an easy to understand & welcoming environment,
  • Looks well-interactive and eye-catchy,
  • Comfortable to navigate around, etc.

why website is important
 

So, keeping a user’s perspective in mind, it is very important for a business to create a website that covers the above user-friendly scenarios. In addition, an all-rounder website means a huge profit potential. How?

The following are a few of the benefits one has of building a website for their business –

  • Easy Accessibility

A website offers ease of access to its potential customers from their comfort zone including accessing your products and services, learning about your company, and finding more about what you can offer them. You can make a website user-friendly by displaying products and services accordingly that will lead a customer to you.

  • Field of Expertise & Professionalism

A quality website makes you look professional and enhance your field of expertise. It means a good website exactly shows what you are offering them and even shows the authenticity of your company. So, if you want potential customers to have a good opinion of your company, you need a quality website.

  • ROI (Return on Investment)

Building a perfect website means a greater ROI. Using the right digital marketing tools, you can turn traffic and money to your website. This also promotes you on the web market and makes you a brand that everyone wants to associate with.

  • Best Marketing Opportunity

A business website is an excellent marketing tool and is way cheaper than other marketing modes. This even offers you an opportunity to expand your roots & promote your business to different regions. Once you have a website, you can go for various low-cost but effective marketing options like search engine optimisation, social media marketing, search engine marketing, etc that help you in establishing well online.

  • Provides Lasting Value

When your website is active in all sense, then it offers you lasting results forever. Most advertisements do not offer you this much lasting value. With continuous updates about your services, improvement in the quality of your products, advertising and more, you will continue to make money, immediately and in the future.

  • Improve Customer Support & Service

With a website at hand, you can make it more productive by improving the customer support and service within the website. You can post FAQs, Consumer Forums and other user-interaction media on your website that let you know what a customer wants from you. You can even ask for their suggestions to help you improve and engage them with your services more. And this means that customers are more likely to return to your website in the future.

Thus, a business website is an initial step for a company to get established online and improve its success. While making a website, its development and loads of digital marketing tools seem like a lot of work, but with our, New Vision Digital, help you can make it an easy process. We are a digital marketing company in Noida who offer you numerous online marketing services and help you stand out as a brand online among others. We just ask you to have a onetime investment with us that will offer you great profits once your business website gets in action.

For more information, call us on +91 9818456688, or you can email us on info@newvisiondigital.co.

 

How Ads Conversion on Google Adwords can help you?

Posted by Sheetal Kumari
August 14, 2017
Pay Per Click
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When it is the need to rank among top 10 websites, what you need is a well-planned online marketing strategy. This strategy should be driven to attract traffic to your page, increase your visibility in the online market and earn you hefty revenue. And this you can accomplish by using search engine optimization tools such as PPC (Pay per Click) advertising that helps to target traffic to your website.

Ads-Conversion-on-google adwords

But PPC can only be beneficial if you know how to use the right advertising keyword at the right place. These specific keywords are based on the searches a user performs daily on the internet for a particular requirement. Thus, an Adword is a targeting marketing keyword that is created by the experts on the basis of a user’s online search.

Google has given a platform called Google AdWords that helps SEM experts to target the correct keywords and when someone clicks on this Ads it performs a conversion that may be valuable to you. So, these ads conversion in Google AdWords leads a website to meaningful actions such as sales or leads.

Do you know that on average the conversion rate in AdWords across all industries is 2.70% for search network and 0.89% for display network? This means that one click on your ad can profit your company – one by targeting the customer to your site and second by generating revenue on the basis of Pay per Click advertising.

So, it is important to increase your conversion rate for keywords which can be achieved using following ways –

  • Budget Matters: Before advertising your ad campaign, make sure that you have paid the optimum amount required which can vary from few pennies to several pounds for each click. If you pay too little, then your adverts might not show at all or get poor position and if you pay too much, then you might not get the ROI needed to make a reasonable profit. So, every penny matter so invests your money strategically.
  • Right Network Selection is important: You can choose either search network or display network or both to advertise on Google AdWords. Where Search Networks advertising means your ads show up in Google’s search results, the Display Network show your ads on the sites of third party websites. The ads conversion rate of search network is higher as compared to display network, however, you are limited to displaying text only ads on search networks whereas display networks let you use images of varying shapes and sizes to create powerful banner ads.
  • Select the Right Keyword: Make sure that the keywords you want to show up for are the ones that user on the internet searches for and most likely to result in both click-through and conversion. For this, Google AdWords lets you use four different types of keyword matches for your advertising campaign which are as:
    – Broad match type
    – Broad match modified
    – Phrase match
    – Exact match
  • Next, is Optimising Your Ads: Searchers should be offered what they are looking for and your ad can give them that. For it what you can do is make a catchy headline, a concise well-written description and a clear call-to-action which will make sure that your ad gets clicked on. You should also consider using different variations of your ad and then split test them to see which are most effective. The more you do this, the more you can optimise
  • Customize Landing Pages for Your Ads: A Landing Page on your website should be user-oriented, that is, it should provide detailed information that a specific user want to know about in order to convince them to buy. It is important to covert users to you page when they click on these ads. So, if you have different ads for different products or different customer types, there should be a separate landing page for each.
  • Supervise Your Ads Campaign: Monitoring & testing your Ad campaign helps it perform optimally and provide the best possible return on investment. By integrating your AdWords with your Google Analytics account, you can track the performance of your advertising campaign all the way to conversion. This let you measure your advertising ROI and see which parts of the selling pathway are most effective.

We, at New Vision Digital employ this PPC tool for building strategies and offer weekly reports to the clients about how they are getting on their investments. Our PPC advertising model makes use of PPC Campaign Management and Analysis & Keyword Research services to persuade customers or traffic to view your product or to visit your website. So, ride with our online advertising agency to ensure that every PPC penny that you spend counts.

Contact our pay-per-click campaign managers to help you in establishing a strong PPC keyword base. For more information, call us on +91 120 4115003 or +91 9818456688, or you can email us on info@newvisiondigital.co

7 Reasons Why Digital Marketing Is Important For Businesses

Posted by Sheetal Kumari
July 3, 2017
Digital Marketing
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Customers are more interested in what’s online rather than offline. By utilizing some digital marketing strategies and you can be a top brand here. How so? With Digital Marketing tools and techniques, business owners have the best chances for competition, survival and even business growth.

7 Reasons Why Digital Marketing Is Important For Businesses

New Vision Digital, the best company for digital marketing, has line down some key reasons which explains why internet marketing is important for businesses today–

1. Balance the level between big & small companies

Digital Marketing provides small & medium enterprises with the platform to compete against the big brands and attract their fair share of targeted traffic. It offers them the required resources to perform sales & marketing processes that were previously limited to large corporations and can effectively engage with multiple customers, locally or globally.

2. Cost-Effective Medium

Since small businesses have little resources & sometimes even capitalization, so Digital Marketing provides them with a better and cost-effective marketing channel that delivers results than traditional marketing.

3. Increases Conversions

The success of online marketing of businesses products and services is measured on the basis of the percentage rate of incoming traffic that gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without this conversion, all the traffic and marketing efforts are all waste.

Exploiting digital tools & techniques such as Search Engine Optimization, Social Media Optimization, Social Media Marketing and Email Marketing, one can generate quick and effective communication and interaction with targeted audiences, which delivers better-than-average results in terms of higher conversion rates.

4. Generate Better Revenues

Higher conversion rates mean profitable benefits for your business in terms of better & higher revenues and better revenue means the chance for small & medium companies to expand their manpower & businesses, both locally and globally.

5. Platform to Interact with your Targeted Audience

Digital marketing tools provide you with the platform to interact with your targeted audiences in real time, thus, offer you an insight on what your targeted audiences want. This helps you make the right decisions and improve your services to provide your customers with a better experience, develop good relationships with them and gain their trust.

6. Builds Brand Reputation

For making you the best brand electronically, your targeted audience plays an important role. If you deliver what you propose & promised, then this will help you develop a better relationship with your targeted audiences. This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand. Thus, further opening new doors of opportunities for reaching bigger markets and attain business growth.

7. Better ROI for Your Marketing Investments

With better revenues & better branding, you get better Return on Investments (ROI). The more data and the more traffic you generate, the better your ROI will be.

We, being the top digital marketing company in Noida, are well versed with a wide range of web technologies and are capable enough to accomplish each and every requirement of responsive websites.

For more information about our services, call us on +91 9818456688, or you can email us on info@newvisiondigital.co.

WordPress Development– All you Need to Know About

Posted by Sheetal Kumari
May 1, 2017
Wordpress
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Your website is not ranking as per your expectations. You are not getting the desired results that you have anticipated. No ranking means clientele is lacking in your expertise of field, then how are you supposed to brand yourself in the digital world. How to become famous, or to score top ranks in the search engines or how to attract mob of customers? All these questions have only one answer, i.e. New Vision Digital, a platform for all digital marketing solutions. We are the expertise of creating quality WordPress websites and extensions. We make sure that the development of your website with WordPress tools & techniques results into a responsive, customized and user-friendly website.

WordPress Development

Why Use WordPress Development Technique?

WordPress is, without a doubt, the most popular website management system in use on the Web and is supporting more than 60 million websites. It is a free and open-source content management platform which is based on PHP and MySQL. It is the best choice for enterprise websites and allows updates and modifications of content on your website without having to know the code. The best features that it include are –

  • Themes: This tool allows users to transform the look and purpose of a WordPress website without changing the base code or content. Every website designed through WordPress requires at least one theme to be present and the users can also install and switch between different themes.
  • Plugins: WordPress plugins allows users to broaden the quality and performance of a website or a blog. There are over 49,394 plugins available on this platform for search engine optimization, client portals, display private information, content management systems, content displaying features such as widgets and navigation bars, etc. These plugins enable users to mould their sites as per their specific needs.

We as a wordpress development company India take great pride in developing quality WordPress websites and offer services that are second to none. Our team constantly support you towards building a responsive, tailored and user-friendly website.

For further discussion regarding your project details, call us on +91 9818456688 or you can email us on INFO@NEWVISIONDIGITAL.CO.