.jpg)
If you’ve had the same website for your business for a few years and haven’t updated its design, you might not be using your data as effectively as you could. Successful businesses often update their websites to improve how users interact with the site and to increase the number of visitors who become customers. Many business owners ignore their website’s design after it first launches and don’t check if it’s working well to turn visitors into paying customers.
Your website isn’t just about having eye-catching images and banners. It’s like your online store—it needs to attract and engage potential customers. When someone visits your site, it should offer them a solution to their problems. You might not get it perfect right away, and there’s always room for improvement, even if you do. Making a great user experience means regularly updating your site based on what you learn from your visitors with the expertise of the best WordPress development company in Delhi.
If you’re thinking about redesigning your WordPress website, it’s important to have a clear plan and a checklist of what to consider. This blog will guide you on what to look for, and what to do when updating your website. Whether you’re experienced or new to this, this guide will help make sure your redesign is successful.
Let’s dive in!
Optimise Your Website for Better Search Engine and User Experience
If you haven’t focused on Search Engine Optimisation (SEO) before, it’s time to start now. Redesigning your website is a great chance to make it easier for people to find you through search engines, which is more important than ever. You might not just be competing with other businesses in your city anymore. Most people don’t look beyond the first page of search results online. Because of this, SEO is a key part of digital marketing.
To optimise your website, you should:
- Choose the best keywords for each page
- Make sure your website loads quickly
- Write effective meta titles and descriptions
- Design content to be easy to read, using lists and headers
- Create unique and valuable content that shows expertise and trustworthiness
- Keep your website navigation simple for both search engines and visitors
If this seems overwhelming, you might want to work with the best digital marketing company in Delhi, i.e., New Vision Digital, to get it right.
Update Your Website Content for Your Customers
Just like when you remodel a home, redesigning your website is a great time to rethink your content strategy. To do this, you’ll need to review your analytics. (Yes, data is important!) Good content is crucial, but it should be guided by data. The numbers will show you which content is valuable to your audience and which isn’t. They’ll also help you decide which web pages and blog posts to keep, update, or remove. Additionally, you might want to add more videos, as they are becoming more popular.
Backup Your Website Before You Redesign
Whether you’re redesigning your website or not, making regular backups is essential to protect your site from losing data. Sometimes, people jump into redesigning their live website without making a backup first. If things don’t go as planned, they’re stuck with the new site and can’t go back. Don’t make this mistake.
Make sure to back up all your website’s data, including your database, files, and media. It’s a good idea to keep multiple copies of the backup in different places to reduce the risk of losing your data. Having a backup with the help of expertise from the best digital marketing company in Delhi ensures that your website’s content, images, and other important information are safe and can be restored quickly if needed. Don’t skip this important step. Check that your backup works properly before you start making changes. You’ll be glad you did if something goes wrong.
Do a Detailed Website Checkup
Now it’s time to dive into the next important step of redesigning your website: a detailed website checkup. This isn’t just about quickly looking over your web pages. It’s about getting to know every detail of your current website. Why is this important? Think of it like a health check-up for your site. You need to find out what’s working and what isn’t before you can make improvements.
Check web traffic and user behaviour to understand how visitors use your site. Are they staying, leaving quickly, or getting lost due to broken links? Tools like Google Analytics reveal how people navigate and where changes are needed. Examine performance metrics, like SEO effectiveness and page load speed. A mobile site visitor is 123% more likely to bounce when the page load time increases from one to ten seconds. With this data, you can identify what to refresh or update, guiding you and the best web-designing company in Delhi through a redesign that enhances your site’s performance and user experience.
Set a Good Budget
Having a good budget is very important when redesigning your WordPress website. A well-planned budget helps you get the best results and handle any problems that might come up. Before you begin, know how much you can spend. If you don’t, you might have to cut corners, leading to a lower-quality design and a worse user experience, affecting your search engine ranking and how many visitors turn customers.
On the other hand, having a good budget means investing in the right tools and resources, like the expertise of the best digital marketing company in Delhi, to create a website that meets your needs and exceeds your expectations. In short, having a healthy budget is key to ensuring your website redesign is successful. Whether you want to improve your website's work, update its look, or make it easier to use, having enough resources is essential.
Use a Staging Site for Testing
Having a staging site is an important part of redesigning your website. A staging site lets you work on your new design without affecting the live site that your visitors see. A staging site is a safe space where you can make changes and test your new design without worrying about breaking anything or causing problems on your main site. This helps prevent any downtime that could hurt your visitors’ experience or your site’s search engine ranking.
You can use the staging site designed by your website designing company in Delhi to see how your redesigned website will look and work. You can also make adjustments before going live. This way, you can be sure the final design is just right and that your visitors will have a smooth experience.
Redesign your WordPress Site with New Vision Digital
Redesigning your WordPress website is a vital opportunity to enhance user experience, improve search engine visibility, and refresh your content strategy. You can ensure a smooth transition and avoid potential pitfalls by carefully planning your redesign, backing up your site, and using a staging environment. Regularly updating your site based on analytics and performance metrics will keep it relevant and effective. Partnering with experts can make all the difference for a successful WordPress redesign. New Vision Digital is the best WordPress development company in Delhi. Our team will guide you through every step of the redesign process, ensuring your site looks great and performs at its best. Contact us today to start transforming your website!